Shira is a certified leadership and life coach, writer, and entrepreneur who helps ambitious, overwhelmed women finally get the clarity—and rest—they’ve been craving.

As the founder of I Can’t Sleep Solutions, she draws from personal experience and professional training to support women through burnout, identity shifts, and decision fatigue—with a blend of compassion, humor, and evidence-based tools. Her coaching is rooted in more than a decade of experience in leadership development, adult learning, and the kind of hard-won wisdom that only comes from living it.

Shira’s career began in advertising, working as an account executive at a boutique agency where she supported clients and quietly honed her writing voice. But her passion for beauty—and her desire to uplift women—led her to launch Espy Hair, a custom wig and hair extension company sourcing premium human hair from around the world.

Though the vision was clear, the execution wasn’t always easy. With no roadmap for leadership, she struggled to build systems, manage people, and juggle it all. She ran herself ragged trying to keep everything afloat—until she was invited to apply for the Goldman Sachs 10,000 Small Businesses Program. That opportunity gave her clarity, mentorship, and a new lens on how to lead. With renewed direction, she expanded the business, opened a second retail location, and later partnered with a celebrity stylist to launch a salon in Beverly Hills.

Eventually, Shira sold her company to welcome her daughter and create space for a different kind of growth. She transitioned into corporate learning, leading instructional design efforts at a global security company—designing leadership programs, managing a team, and falling in love with adult learning theory. She became certified in teaching adult learners and never stopped studying how people grow.

Now, Shira has returned to entrepreneurship—but not at 1000 miles an hour. Through I Can’t Sleep Solutions, she’s built a coaching practice that lets her do what she loves most: create transformative courses, write about what matters, and help other women skip the hard lessons she had to learn the long way. She teaches from lived experience—whether it's helping women lead with clarity and confidence or guiding aspiring entrepreneurs through the process of launching a product- or service-based business.

She holds a BA in Communications, a Certificate in Teaching Adult Learners, and advanced leadership training from IMD Global. Shira is a Professional Certified Coach (PCC) through the International Coaching Federation (ICF), and is also certified in EQ-i 2.0 (Emotional Intelligence), Everything DiSC®, and as an iNLP Practitioner Coach—integrating tools from neuro-linguistic programming to support deep mindset and behavior change.

Today, Shira leads with clarity, not chaos. Her work blends thoughtful structure with a wellness-centered lens—empowering high-achieving women to reconnect with themselves, reclaim their energy, and move forward with intention. Through coaching, courses, and soulful retreats, she helps women unpack the pressures that keep them wired at night and equips them with tools to find peace, clarity, and confidence.

When she’s not coaching or writing, you’ll find her savoring quiet mornings, nerding out on neuroscience, or walking her sweet but slightly dramatic Cocker Spaniel.