The Mission
To help women sleep better so they can live better.
Because a good night's sleep changes what you're capable of during the day, and how fully you experience your life.
shira jacobs · Founder & former insomniac
I started connecting the dots.
For most of my life, sleep was easy. But after I lost my mom, things spiraled. My marriage felt strained and it felt harder to manage work and family. But no way was I dropping the ball. Every day was packed with meetings and responsibilities. I couldn't wait to get home to put the load down. I'd climb into bed dead tired but couldn't sleep.
I spent years trying to get back to the deep sleep of my 20s. Nothing worked. I'm embarrassed to admit all the things I tried. Trying to get good sleep felt like another job.
After years of research, trial and error, and studying the science of sleep, I began to understand how the pieces fit together.
That understanding became the foundation of SORA, a program that brings evidence-based sleep principles together with personalized coaching and practical strategies for the challenges women face. I spent years searching for answers. My goal is to help you find yours a whole lot sooner.
A little about my background
The Experience Behind SORA
Six years struggling with insomnia taught me how exhausting sleepless nights can be. My training in CBT-I principles, professional coaching, and behavioral change, combined with my ongoing study of sleep science, now informs the way I help women improve their sleep.
Six years of firsthand experience
ICF Certified (PCC)
Behavioral sleep strategies
Mindset and behavioral change
Good sleep is your birthright.
We weren't born struggling to sleep. It came naturally. But as women, we learned to put everyone else's needs ahead of our own. And sometimes, our sleep pays the price.
why women?
We carry a lot. Sometimes right into bed.
Women are often expected to manage careers, families, relationships, and everyone else's needs, sometimes at the expense of our own well-being.
Add the hormonal changes our bodies experience throughout life, and it's easy to see why sleep can become so complicated.
WHAT YOU CAN EXPECT
Better nights. Brighter days.
Four outcomes worth working toward.
☾
Fall asleep more easily
Spend less time lying awake and more time getting the sleep you need.
✦
Stay asleep longer
Experience fewer nighttime awakenings and more consistent, restful sleep.
♡
Feel calmer at bedtime
Ease the anxiety surrounding sleep and rebuild confidence in your ability to rest.
☀
Wake up ready for life
Feel more restored, with greater energy and mental clarity to enjoy your days.
a closer look
Why women's sleep deserves attention.
40%
higher insomnia risk in women
48%
women don't wake up rested
2x
insomnia risk during menopause
21%
women struggle to stay asleep
